Natural makeup made just for kids.

Gentle on sensitive skin. Made with skin-loving ingredients. Loved by mums across New Zealand.

✔ Sensitive Skin Friendly

✔ Handmade in New Zealand

✔ Clean Ingredients

✔ Created by a Young Entrepreneur

Featured products

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Kind to Skin, Made for Kids

Play, grow, repeat

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The Gentle guide

  • Hair Wax Sticks That Are Actually Good for Your Hair

    Hair Wax Sticks That Are Actually Good for Your...

    If you have a little girl with curly hair, you’ll understand the daily battle with flyaways. My daughter Annie has beautiful curly hair, but keeping it neat for school, dance,...

    Hair Wax Sticks That Are Actually Good for Your...

    If you have a little girl with curly hair, you’ll understand the daily battle with flyaways. My daughter Annie has beautiful curly hair, but keeping it neat for school, dance,...

  • What Harmful Chemicals Should I Avoid in Kids Makeup?

    What Harmful Chemicals Should I Avoid in Kids M...

    When I first started looking into kids makeup ingredients, it wasn’t because I wanted to start a business. It started because my daughter Annie developed a rash after using store-bought...

    What Harmful Chemicals Should I Avoid in Kids M...

    When I first started looking into kids makeup ingredients, it wasn’t because I wanted to start a business. It started because my daughter Annie developed a rash after using store-bought...

  • Is Kids Makeup Safe?

    Is Kids Makeup Safe?

    If your child loves dress-ups, dance concerts, pretend play, or simply copying mum in the mirror, you’ve probably wondered: “Is kids makeup actually safe?” The truth is — not all...

    Is Kids Makeup Safe?

    If your child loves dress-ups, dance concerts, pretend play, or simply copying mum in the mirror, you’ve probably wondered: “Is kids makeup actually safe?” The truth is — not all...

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Naturally good hair care

Mini Hair Wax Stick

Mini Hair Wax Stick

Mini Hair Wax Stick

$15.00 NZD
$15.00 NZD

Hair care

Naturally Annie Hair Wax Sticks smooth and tame little flyaways with gentle,...

Hair care