Our clean, skin loving ingredients

What goes on little skin matters 💛

At Naturally Annie, we keep things simple, gentle, and full of goodness. Our products are made with skin-loving ingredients that care for delicate skin while still bringing all the fun ✨ Because makeup should be safe, playful, and made with love 🌿

You might notice some “fancy” ingredient names below — why? Because we have to list them according to packaging law… but don’t worry, we’ll explain what they really are 💫


Castor Oil (Ricinus Communis Seed Oil)
A rich, nourishing oil that keeps skin soft and smooth while adding a gentle, glossy finish. It glides on easily, making it perfect for kids’ makeup without feeling heavy or irritating.

Shea Butter (Butyrospermum Parkii Butter)
Deeply moisturising and super soothing, shea butter helps protect delicate skin from dryness while giving products a soft, creamy texture that’s easy to apply.

Jojoba Oil (Simmondsia Chinensis Seed Oil)
Incredibly gentle and amazingly similar to the skin’s natural oils, jojoba helps keep skin balanced, calm, and hydrated without clogging pores.

New Zealand Pure Beeswax (Cera Alba)
A natural protector! Beeswax helps lock in moisture and creates a gentle barrier on the skin, while also giving our products their smooth, easy-to-use texture.

Mica (Mica)
A naturally derived mineral that adds a soft, magical shimmer ✨ giving kids that fun pop of colour without the need for harsh dyes.

Vitamin E Oil (Tocopherol)
A skin-loving antioxidant that helps keep both the product and your skin in great condition, while adding an extra layer of soothing care 💛

Follow along for more behind-the-scenes, ingredient spotlights, and all things Naturally Annie 🌿✨